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10 Tips to Get Your 2014 Marketing Started on the Right Foot
Brought to you by: Kelly Flint, Area Director, Constant Contact While most small businesses are knee-deep in their holiday busy season right now, believe it or not, 2014 is right around the corner....
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MBA Consulting Case Study: ReviewInc
A company’s reputation depends increasingly on what customers say about it online. Consequently, with mobile Internet devices such as tablets and smartphones giving customers instant access to the...
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MBA Consulting Case Study: Caregivers
Caregivers: Volunteers Assisting the Elderly is a small, 501(c)(3) charity that provides non-medical, support services to approximately 500 frail, homebound seniors in Ventura County, California....
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10 Steps for Defining Your Target Market
Have you heard of the 80/20 rule, better known as the Pareto Principle? When applied to your business, 20 percent of your customers more than likely buy 80 percent of your products or services. So,...
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Are You Ready for Chocolate-flavored Toothpaste?
When I think of toothpaste flavors, I think mint, citrus and sometimes cinnamon. But chocolate-flavored toothpaste? In 2014, Procter & Gamble’s Crest brand plans to sell nontraditional toothpaste...
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Brand Identity Should Define Growth Pursuits and Other Recommended Reading...
Brands should adhere to their identities when seeking growth opportunities, if they want to remain relevant to consumers and provide shareholder value. Shake Shack’s singular focus on being the “best...
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Develop Customer Relationships with Holistic Marketing
Recommended Reading: Marketers seeking meaningful customer relationships should take a holistic approach that relies less on individual campaigns and more on continuous engagement, says Glen Hartman,...
View ArticleNative Advertising’s Model Should Ensure Continued Growth
Marketers shouldn’t expect native ads to follow the same decline as display ads, in part because widespread mobile use has forever changed how consumers interact with ads, writes Adam Lipman, CEO of...
View ArticleConsumers’ True Brand Perceptions Are Hidden In “Dark Data”
Marketers have reams of available data to analyze, but they’re still missing important “Dark Data,” the links that “connect all the data points together to reveal what’s truly going on with a brand,”...
View Article3 Lessons from GE’s CMO on Marketing to Business Customers
When people hear “B-to-B,” most think “boring-to-boring,” says Beth Comstock, senior vice president and chief marketing officer at GE. But count her among those marketers who believe targeting business...
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